Halifax Elevators

The driving force of building brand equity was to strengthen brand awareness and perception, showcasing their dedication to product innovation and customer satisfaction.

delivered

Discovery & Research
Strategy Planning & Roadmapping
Marketing & Advertising
Information Architecture
Website Design
Website Development
Brand Communication Strategy
Content Creation
Analytics

As part of our collaboration with Halifax Elevators, we began developing a microsite to serve as a temporary digital hub while work on its new website was underway.

We also focused on integrating the campaign with Halifax Elevators' CRM system, consolidating and enriching data and creating a more accurate and centralised source of information.

By washing the data and establishing a single source of truth, our marketing team and Halifax stakeholders gained improved visibility and insight into campaign performance. This enables us to manage, assess, and optimise the campaign for continual improvement, aligning efforts with driving revenue growth.